While ever on the quest for the hottest SXSW party, we just can't deny the new kids in town---SoCo's Aviator Nation. This American-made, west-coast-raised party palace joined the South Congress commercial corridor in October and announced themselves in full-spectrum velvet regalia to kicked off their first SXSW. Holding all Austin boutiques to the Aviator. Nation standard would be a touch unfair, as founder Paige Mycoskie not only designs all her single needle threads but also designs and paints each store's immersive, ocean-themed interiors AND still finds time to grace the stage for hours waxing on the ones and twos.

Moonglasses was there to light the night. Here are the highlights.

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